Sometimes I start talking to my family and friends who don’t blog and I watch their eyes glaze over. Bloggers almost have their own language when we talk to other bloggers. For new bloggers or people who don’t blog, sometimes it sounds odd. If you are left scratching your head after a blog related conversation, then check out this list of basic blog terminology.
Blog – A blog is a website that provides regularly updated material, normally in chronological order. Most websites that you visit are a blog or have a blog section. It should be part of a businesses online marketing strategy or it can be a personal space for family updates.
Post – A post is what the entries are called on a blog. Each time the writer publishes (makes it appear on their site) a new entry, they are sharing a new post.
Content – Content are the posts that are your blog. Blog + posts = content.
Editorial Calendar – An editorial calendar is where a blogger (someone who blogs) writes down their ideas for future posts. Editorial calendars can be scheduled a week, month or even a year in advance.
Contributor – A person that adds new content to a blog on a regular basis is considered a contributor.
Domain – A domain is the address where the blog can be found. For example, Kelley Grant can be found at http://www.kelleygrant.com.
Header – The header is the top design on a blog. It gets the most attention and draws the reader in.
HTML/Coding – HTML and coding are what makes a site function. Its the back end and something I try to avoid.
Self Hosted – When your domain uses a paid service to host your site, you are considered to have a self hosted blog. If you use WordPress.org then you must buy a hosting package. I use RFE Hosting and I highly recommend them!
SEO – Search Engine Optimization (or SEO) is when your site is found using a search engine (Google, Bing, Yahoo) and how well it ranks. Or what number it is in the list of results. You want to be the number one search results if possible to drive traffic to your site. The act of trying to make that happen is called search engine optimization.
Ebook – Ebook stands for electronic book. It is a publication that can be downloaded onto a computer, table or smart phone. Even if there is an in-print version, you can also have an ebook option.
Guest post – When another blogger writes a post but it is published on your site. If done correctly, both parties will benefit from the guest post.
Link Party/Link up – A blogger (or group of bloggers) will publish a post that has a special code embedded in it to allow other bloggers to add their posts. For example, I host a link up every week on my personal blog called the Life of the Party. Anyone can add a link to their blog site and the images will show up on mine. Its a great way to build traffic!
So there you go! You now know the basic blog terminology that bloggers use almost daily!